#Comentarios de la app money pro tv

So far, we have spoken about understanding your supporters, increasing fan engagement, boosting your sponsorship value, and increasing merchandise sales. Diversify your revenue generation strategy So with only one solution, a sports customer data platform, you not only take care of your merchandise strategy but your sponsorship strategy simultaneously. Consequently, you will be able to charge more for your sponsorship packages. Thus making it easier for you to find the right sponsorship partners and, additionally, bring them more value. Another club, IFK Göteborg, through their sports customer data platform, not only enjoyed a 13-fold increase in merchandise sales, but they were also able to see which fans had not bought merchandise during one of their campaigns so they could retarget them.Īs mentioned above, understanding your supporters means understanding their affinities. Once again, this is something that Greek soccer giant PAOK have first-hand experience with. Understanding your supporters can lead to higher revenue by increasing merchandise sales.

Understand your supporters’ values and affinities – a crucial part of boosting your sponsorship value.

So, instead of annoying your supporters with irrelevant messaging, you will keep them highly engaged with the right one and thus increase your fan engagement.

Tailor your messaging to each supporter or the segment they belong to through personalisation.

Give them what they want, thus increasing supporter satisfaction and engagement, loyalty, and advocacy.

As Evangelos Chrysochoos said at the recent SportsPro Live event in London, it is crucial to know your supporter base.īy gaining a proper understanding of your fans you are then able to: What you don’t know can hugely impact your ability to generate revenue. The saying ‘knowledge is power’ exists for a reason. To make this a successful strategy rights holders must accept a few well-worn truths. How can you start generating higher revenue with a sports customer data platform today? Working in a data-driven way has become mandatory if economic health is a huge priority for your organisation and that is exactly what a sports customer data platform excels in – especially for the 99 per cent of all clubs that are not Manchester City, Barcelona, or Real Madrid. The generation that consumed sports this traditional way, millennials going backward, were quite content and satisfied with the state of affairs, but the tide has turned and change is now necessary.

#Comentarios de la app money pro tv

The disillusionment of sports organisationsįor a very long time, the business model in sports of focusing on matchday and merchandise revenue was sufficient, plus, of course, we shouldn’t forget TV rights either. Will we be witnessing a rush to implement the sports customer data platform as more organisations tap into their hunger for higher revenue? All I can say in that regard is that the early bird catches the worm. For the big clubs that might already be doing great financially, the potential with increased efficiency is monumental. In a way, you could call a sports customer data platform the great equaliser because it promises to put smaller clubs in an even better position to create revenue on a parallel with the financially larger and stronger clubs. That is what I want to focus on, revealing to you the ultimate secret to higher revenue. I also know that the size of your organisation doesn’t matter because the goal remains the same – to get more revenue. I don’t know where your organisation lies on this spectrum, of course, but I know that it does lie somewhere. In a world where rich clubs keep getting richer and the income gap between top clubs and bottom clubs keeps getting larger – it can seem like there is no hope for smaller clubs to make money.